GE Critical Care Club.
In 2013, GE Critical Care Club is a premier program designed by GE Healthcare to foster collaboration, innovation, and professional development within the critical care community. Tailored specifically for the Doctors who uses the Engstrom Carestation, this exclusive club offers a platform for like-minded Doctors to come together and discuss pertinent issues in critical care. Through a series of workshops, seminars, courses, and online discussions, members engage in a lively exchange of ideas, drawing from the collective expertise of highly skilled industry professionals. The program not only aims to enhance patient care through partnership and exploration of new avenues but also fosters a sense of belonging and camaraderie among its members. With a focus on the past, present, and future of critical care, the GE Critical Care Club provides a dynamic environment where members can collaborate, learn, and grow, ultimately contributing to the advancement of critical care practices for the benefit of patients in South Asia.
We created teaser and launch emailers for the GE Critical Care Club program to excite doctors . Leveraging captivating visuals and compelling messaging, these emailers effectively conveyed the value proposition of the program, enticing doctors to join and contribute to the advancement of critical care practices
Following their instructions, we designed an engaging welcome kit for new program members, comprising a folder to store essential documents such as the welcome letter, benefits chart, and feedback form, along with an envelope. Additionally, the kit featured a CD showcasing webpage usage, a pen-drive for practical use, and branded items including a pen, keychain, mug, shopping bag, notepad, membership card, and a membership handbook detailing membership terms and conditions, ensuring a comprehensive and memorable onboarding experience.
We designed customized web pages for the program, providing an interactive platform for members to access resources, engage in discussions, and stay updated on upcoming events. These web pages were designed with user experience in mind, offering intuitive navigation and responsive layouts to ensure seamless accessibility across devices. Incorporating dynamic content and visually appealing elements, the web pages served as a central hub for program information, enabling members to maximize their participation and derive maximum value from the GE Critical Care Club experience.
In addition to the web pages, we produced a concise video tutorial demonstrating the usage of the platform, providing step-by-step guidance on navigation, features, and functionalities. This video served as a valuable resource for new members, offering a visual walkthrough to help them quickly acclimate to the platform and make the most of its capabilities. With clear instructions and engaging visuals, the video ensured a smooth onboarding experience, empowering members to seamlessly access and leverage the various tools and resources available within the GE Critical Care Club program.
